It is the human condition to need freedoms and the ability to make choices to make us happy. However, the overwhelming amount of options often paralyzes. Businesses often use this fact to their advantage. When you start your career, you are overwhelmed with health plan, retirement, life insurance policies, retirement plans and other things that the company is “happy” to provide you with! Studies have shown that people often neglect to maximize what they are getting out of these plans due to being overwhelmed and simply select things like health care and do not bother with retirement plans that the company is willing to also contribute to.
Happiness = What you have / Expectations
Usually when you make a decision, you have certain expectations of the resulting course of action you’ve chosen. I believe if we don’t lower our expectations of decisions we make, we will be eaten alive by the sheer quantity of choices we have to choose from.
Happiness Yielded by Decision = Happiness Yeilded by Choice – Opportunity Cost
Freedom gives us the chance to decide for ourselves what we want, and what we think is best. However as the amount of choices we have grows larger and larger, the opportunity cost becomes greater. It is our nature to look back and regret the choice we made if we are not 100% satisfied with the choice we made. However, we only look at the choices that we perceive to make us happier rather than unhappier.
Happiness = Best Choice Happiness – (Perceived Second Best Choice Happiness + Perceived Third Best Choice Happiness + … + No Happiness)
The problem with the choices we have is that there is not a clear cut distinction between the first best choice and second best choice in many cases.
Best Choice Happiness = Second Best Choice Happiness
Happiness = X – (X + The Sum of all other options happiness, which is always greater than 0)
Happiness = - (The Sum of all other options happiness, which is always greater than 0)
Mathematically, we arrive at regardless which choice we make, we will always be disappointed by the choice we made if we do not get 100% satisfaction from the choice we made.
The simplest example would be cell phones. Each cell phone claims to be better than the other in some facet. Arguably, there are top tier cell phones. Say you purchase one of these top tier cell phones and something isn’t working exactly how you would want it to work. I guarantee your next thought will jump to “I bet the other phones don’t have this problem.” You won’t cycle through every single phone on the face of the earth, but you will compare it to the other phones you were deeply considering. Phones in the same tier will probably have similar amounts of perceived happiness, and the fact that there are simply a high quantity of options it will lead you to think you made a bad decision.
Its easy for us to place blame on things other than ourselves when you simply do not have control over the decision. Say there is only one cell phone you can buy. Everyone on the earth has this same cell phone. If there is something wrong with the cell phone, its easy to say “It is the manufacturers fault”, or even more juvenile “The worlds fault.” However, when there are so many choices between phones, and you are unhappy with your phone, who is to blame? The answer seems a bit obvious – you are to blame. “I had such a wide selection of phones – one of them must have been the best fit for me, I just selected the wrong phone.”
Companies thrive off the dissatisfied customer, because it keeps the customer on heels about the next “Best product”, that if you choose will grant you never ending happiness. But sadly we are stuck in this sick system of never being entirely satisfied.
Since we’re stuck in a sick cycle of never being able to achieve a high level of happiness, the only viable option I see is to lower our expectations of things.